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green business
November 2009 
Worst Case of Greenwashing EVER!
Posted on Apr 22nd, 2008
by 
Everett
Everett
OK I can understand marketing your eco-friendlyER products. Heck, I do it for a living! But these people have gone way too far... When a company tries to put an "eco friendly" spin on a product that is bad - nay, terrible - for the environment we call it Greenwashing. And This Page is one of the worst I've found (other than Exon Mobile, etc.).
They even went so far as to trademark the term "Eco-Shape" for their plastic water bottles that use less label (hey, it's not the label that's the problem!) and are "Easy to crush for recycling..."
Paaaleeeeeease! Gimme A Break...
PS: Thanks to Riomx for pointing it out to me. I needed a good laugh today.
They even went so far as to trademark the term "Eco-Shape" for their plastic water bottles that use less label (hey, it's not the label that's the problem!) and are "Easy to crush for recycling..."
Paaaleeeeeease! Gimme A Break...
PS: Thanks to Riomx for pointing it out to me. I needed a good laugh today.
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